Explore our strategic solutions and execution steps that resulted in improved customer satisfaction and a stronger foothold in the competitive landscape.
CON is a brand based in Malaysia, primarily catering to the local wholesale market. With a robust sales team and a partnership-based business model, CON focuses on providing clients with customized product packaging design and ensuring product quality.
Challenge:
The main challenge faced by CON is balancing competitive pricing demands due to their large volume sales while maintaining the integrity of their brand packaging and ODM (Original Design Manufacturer) customized products. さらに, the process of registering brand rights and product materials in both China and Malaysia for ODM products adds complexity.
Solution Provided by COWTOTAL:
Brand Design and Material Confirmation: CON provides the brand name, and we handle the design of packaging, packaging materials, and product materials for client approval.
Customized Brand and Product Pricing Confirmation:Once the client approves the customized brand and product pricing, production is initiated.
Packaging and Raw Material Testing: Samples are sent to the client for confirmation after packaging and raw material testing. Upon receipt of sample approval, production is scheduled.
Brand Registration and Marketing: CON brand products are registered and authorized in Malaysia and China, followed by production and marketing efforts. Advertising campaigns are launched collaboratively with clients to increase brand visibility and market share.
Client Feedback:
“CON highly acknowledges our superior product quality and the brand-building support that aligns better with their requirements.”
