Recently, the COWTOTAL team successfully concluded our trip to the United Arab Emirates (UAE). This journey was more than just an exhibition; it was a comprehensive exploration of the market. From the busy halls of Automechanika Dubai to the auto parts hubs in Sharjah and Abu Dhabi, and even into the vast desert, we fully immersed ourselves in the energy and opportunities of the Middle East.
At the Exhibition: Connecting with Global Partners
The journey began at the Dubai World Trade Centre. During Automechanika Dubai, the COWTOTAL team engaged in fruitful discussions with numerous distributors and buyers from the Middle East, Africa, and South Asia.
Beyond showcasing our core products, we utilized this opportunity to listen. Through face-to-face conversations, we gathered first-hand intelligence on local vehicle preferences, quality requirements, and market trends. The enthusiastic response at the show confirmed that COWTOTAL’s brand influence is steadily growing on the international stage.
Deep Dive: Market Research in Sharjah & Abu Dhabi
After the exhibition, we knew that true market insight comes from the ground level. The team traveled to Sharjah, a key hub for the auto parts trade, and the capital, Abu Dhabi, to conduct field research.
By visiting local auto parts markets, shops, and service centers, we observed the real-world inventory and sales patterns of local businesses. We learned more about the specific needs for heat-resistant and durable parts in this region. This “boots-on-the-ground” approach provides invaluable data for our future product development and sales strategies.
Cultural Experience: The Spirit of the Desert
Beyond business meetings, we also took the opportunity to experience the unique landscape of the UAE. The team ventured into the desert, riding quad bikes across the dunes and witnessing the raw beauty of the region. This experience gave us a deeper appreciation for the local environment and culture, adding a vibrant touch to our business tour.
From business negotiations to desert exploration, COWTOTAL is always on the move. We are bringing these insights back home to deliver better products and services, continuing our commitment to the Middle East and global markets.
